As promised (or threatened, depending on your perspective), NFTs are coming to Instagram imminently. Meta CEO Mark Zuckerberg said the app will this week start testing a way for users to display non-fungible tokens on their profiles.
“We’re starting building for NFTs, not just in our metaverse and Reality Labs work, but also across our family of apps.” Zuckerberg said in a post on Facebook. “We’re starting to test digital collectibles on Instagram so that creators and collectors can display their NFTs.”
A similar feature is coming to Facebook in the near future, and Meta is considering enabling NFTs in its other apps, such as Messenger and WhatsApp. Also in the works is a way for people to display 3D NFTs in Instagram Stories using augmented reality. Zuckerberg says this feature would be built on Spark AR and would allow users to “place digital art in physical spaces.”
Rumors swirled over the weekend suggesting that Instagram would start testing non-fungible tokens in the app this week. CoinDesk reported that Meta would allow integrations with NFTs from the Ethereum, Polygon, Solana and Flow blockchains.
It’s not entirely clear as yet how NFTs will be displayed on Instagram and Facebook. Engadget has contacted Meta for more details.
Zuckerberg has also spoken of his ambitions for NFTs in Meta’s take on the metaverse. “I would hope that you know, the clothing that your avatar is wearing in the metaverse, you know, can be basically minted as an NFT and you can take it between your different places,” he said at SXSW in March.
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