The French government has decreed that , and other streaming services will have to spend up to a quarter of their French revenue on making local content. Eighty percent of each platform’s respective investment will go toward making French shows, TV movies and documentaries (more Emily in Paris and Lupin, anyone?). The remaining fifth — four or five percent of their total French revenue — will be used to make theatrically released movies.
The country is the first European Union member to announce new streaming rules under the European Commission’s , which is designed to create more parity between streaming platforms and other broadcasters and entertainment services across Europe.
Until now, streaming platforms have been prohibited from adding any theatrically released movie to their French libraries until three years after the film hit cinemas in the country. If the services spend a quarter of their French revenue on local content, they’ll have access to theatrically released films within 12 months. If they opt for the minimum investment of 20 percent, they’ll need to wait at least a year before adding theatrical releases.
So, there’s an incentive for platforms to invest the full 25 percent of revenue. Disney+, for instance, might be tempted to go down that route so it can stream the likes of Marvel, Star Wars and Pixar movies much sooner in France.
Netflix is planning to reinvest 20 percent of its French revenue in local content, according to Variety. It’s hoping to lock down a 12-month window for theatrical movies. The company at the Cannes Film Festival for years, partly because of the .
Streaming services and other French stakeholders have been discussing movie exclusivity windows for months. If they can’t come to an agreement by July 1st, the government may step in and decide the new rules.
The Canadian government, for instance, is looking to , which to contribute hundreds of millions of dollars toward making local content. In 2017, Netflix committed to over five years on Canadian productions.
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