You won’t have to leave the social media sphere to catch some of the coverage surrounding FIFA World Cup matches. Fox Sports has expanded its relationship with Twitter to offer live pre-game shows and in-match previews (through @foxsports and @foxsoccer) for every match of World Cup 2022 and Women’s World Cup 2023. You can also expect “near real-time” highlights during play as well as post-match discussions.
The exclusive deal for both the men’s and women’s tournaments is a first for Twitter, according to the social network’s global content head TJ Adeshola. Naturally, you can expect Fox to support the streams through ads.
You’ll still have to use the Fox Sports app or website (plus a pay TV subscription) if you want to stream the matches themselves. Like it or not, the broadcaster still wants to steer you toward its most lucrative business. Even so, this at least offers more ways to immerse yourself in the group stages or build up hype for a must-win knockout match.
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