Callie Holtermann / New York Times:
BeReal struggles to retain users as some find its authenticity monotonous; Apptopia: the app’s daily users dropped to under 6M in March from ~15M in October — BeReal was pitched as Gen Z’s safe haven from the artifice of social media. For some, authenticity only proved interesting for so long.
Brought to you by USA Today Read the rest of the article here.